the PROBLEM

Famous Amos is widely recognized, but it lags behind its competitors in the cookie aisle.

the solution

Remind people that it’s called “Famous” for a reason. Make it the sought-after guest of a popular late-night talk show, and then stun everyone into silence with its irresistible taste. After all, if your name is on everyone’s lips, you don’t need to say a word.

Creative Ideation, Scriptwriting, Storyboarding, & Copy